GM, Cobalt and LMAs

I think this is a good thing for GM dealers.

Now you no longer have to make a decision based on fear of losing the GM link. You take the GM/Cobalt site and get a great creative site that brands your store and actually generates leads.

I have had a few dealers ask me about the url for the Cobalt site vs. the url for the creative site.

The url that youhave had the longest and have already promoted should be used for the creative site. Reserve another url for the Cobalt site.

Since you have built and established the first url, that's the one you should use for the site that will ultimately create the most sales opportunities.

So, congratulations GM dealers, now you get your cake and can eat it too.